Blu Atlas’ ultra-hydrating moisturizer is designed to focus on dry and uninteresting pores and skin. It nourishes and situations pores and skin with substances like seaweed extract, vitamin C, and mango seed butter. (Photograph: Enterprise Wire)
DALLAS–(BUSINESS WIRE)–Foundry, a model platform specializing in buying, nurturing, and rising on-line manufacturers, has acquired Blu Atlas for an undisclosed eight-figure sum. Blu Atlas is a direct-to-consumer (D2C) males’s skincare, haircare, and perfume model and marks Foundry’s third acquisition into the quickly rising males’s private care business.
Since its launch in January 2022, Blu Atlas has skilled explosive development and has obtained glowing critiques from quite a few nationwide publications. Blu Atlas been described as “The Finest Males’s Skincare Model” by Males’s Journal, “The King of Grooming Merchandise” by Rolling Stone, and the “clear winner” vs. Estée Lauder’s Le Labo and L’Oréal’s Kiehl’s by WWD and US Weekly.
Foundry, which already boasts a portfolio of disruptive manufacturers, together with Provide, a males’s premium razor model, Stryx, a males’s cosmetics model, and Craft & Kin, a house perfume model, is proud to welcome Blu Atlas into the Foundry household of tens of millions of loyal clients.
Expressing his pleasure in regards to the acquisition, Matt Rhodes, Co-Founder and CFO of Foundry, famous, “Blu Atlas has efficiently cracked the code by providing high-quality merchandise crafted from pure substances, accompanied by nice fragrances and interesting packaging. This acquisition completely aligns with our mission of enriching individuals’s lives.”
Hendre Ackermann, CEO of Foundry, added, “We’re thrilled for the chance to take Blu Atlas to its subsequent stage of development. We imagine Blu Atlas has the potential to achieve $100 million in gross sales over the approaching years, by rising distribution, constructing larger consciousness, and persevering with to supply a premium and differentiated product assortment.”
Foundry understands and appreciates the dedication and exhausting work founders put into constructing a model. Foundry’s integration group works intently with founders to make sure a clean transition that respects the model’s origins and values.
Reflecting on the acquisition, Deep Patel, founding father of Blu Atlas, shared, “I used to be pushed to start out Blu Atlas once I couldn’t discover clear and efficient males’s skincare that labored. So, I labored with a group to create a line of highly effective and efficient merchandise that individuals rapidly fell in love with. Blu Atlas grew sooner than I might have ever dreamed of. I really feel extraordinarily pleased with what we have been in a position to accomplish. Now, with Foundry taking the reins, I’m excited to witness the subsequent chapter unfold. The Foundry group has been a pleasure to work with, and I do know that they may proceed to raise the model and make a constructive affect on the lives of males globally.”
With this acquisition, Foundry continues to solidify its place as a model platform delivering merchandise which can be tailor-made to buyer wants and preferences. The Foundry group seems ahead to the combination course of and persevering with to develop new and modern merchandise that may make a significant distinction within the lives of individuals in every single place.
For extra info on Blu Atlas, go to https://www.bluatlas.com/
About Foundry
Foundry is a model platform setting a brand new normal for e-commerce efficiency and model excellence. The group acquires distinctive, disruptive companies and nurtures them into epic, enduring manufacturers to curate a selective portfolio of corporations that households depend upon to make life higher. It goals to profitably scale its manufacturers to construct the main assortment of high shopper corporations with steady sources, an enormous community, and unmatched expertise. For extra info, go to https://www.foundrybrands.com/ or e-mail us at Join@foundrybrands.com.
